Comprehensive Template for all Discovery Communications Network PropertiesScalable cross-brand template for 3 billion subscribers in 220+ countries & territories
Fast, flexible cross-brand templates.
Team
Information Architecture — Alexandra Schmidt
Brand Design — John Anagnostou
UX Design — Arielle Wiltz
UI Design — Jieyu Xiong
Front End Developer — Jordan Garcia
Delivery included
01
Experience Design Strategy
Product requirements
Product Vision
Prioritized User Stories
Assumptions for User Testing
Validation Schema
02
Information Architecture
CDN Integrated Architecture
Smart content recommendations
Growth optimized payway placements
03
Content Architecture
Content Audit
Content Architecture
Content Structure Design
04
Cross Org Alignment
Cross org alignment workshop
Streamline user, prospect, and product data
Connect content archives and scheduling to the template
05
Built Web Prototype
Fully built functional FE prototype for delivery
Compatible with client-side engineering ecosystem
Built prototype to be utilized in UXR
Smart Templates across 9 network sites
With content and layout options that were responsive to user behavior, the templates:
Increased user authentication
Improved advertising experience
Improved content structure
Improved search and schedule information
