Get in the game.
Cross-league highlights & focus-shiftingReal-time Highlights to 2M+ NFL Sunday Ticket Live Viewers
Led 3 weeks of feature r&d while on agency retainer. Creating options for highlights to monetize the feed.
Never miss a minute.
Swipe between games, catch highlights in real-time, and view player stats for big plays.
Low-fidelity rapid prototyping for concept development.
NFL Football accounts for 1/3 of sports viewing on TV, & 96% of that viewing is live.
Looking to create parity across the product portfolio, DTV was interested in exploring options for the feed experience that was being developed and monetized on other product streams for the Sunday Ticket Live Streaming Video Experience. The engagement entailed a brainstorming session and feature development for the feed experience in the iOS app.
Outcome in 3 Weeks
Working 1:1 with the client-side team:
Brainstorming session with client-side product lead
Cursory product research
Insights gathering on user needs and user behaviors on iOS
Content Architecture
Paper prototyping
Sketching
Wireframing
UI Design
Motion Prototype
Keep your game open while you see highlights across the league.
All the football.
Content Refinement Questions
To be brought to UXR
What’s the right amount of Stat Detail?
What information do users want to see for big plays? (Player? Team? General?)
Should users be able to deep dive? Or get small stat bites with each play?
Focus shifting from live game to live highlights
Audio focus for highlights
Montage of Big Play Highlights