About
Design strategy leader with 15+ years of experience creating digital products and initiatives.
Simplifying complexity.
I approach design as a form of inquiry and strategic responsibility. It responds to and shapes how people see the world.
My work focuses on discernment over process: identifying which decisions matter most, where clarity will have the greatest impact, and how design choices compound over time. In complex systems, especially those people rely on financially or operationally, clarity is not a nice-to-have—it’s foundational.
I help organizations not only make good design decisions, but build the teams and shared language that make those decisions stick.
Tools and frameworks matter, but what lasts is a shared understanding of why something works and when it doesn’t.
I’m especially interested in how teams and experiences scale — how the right patterns and principles guide decisions as products and organizations grow. Before adding new elements, I look for opportunities to clarify and reuse what’s already there. In my experience, restraint is often what keeps work coherent over time.
As a player-coach, I stay close to the work when judgment is required and step back when teams are operating with clarity. I think of design systems as cultural memory: they encode values, reduce friction, and help teams make consistent decisions even when no one is watching.
15+
Years of professional design experience working with agency and client-side product design teams.
8+
Years of managing high-performing product design teams and leading transformation initiatives for companies at scale.
5+
Years as an Adjunct Professor of Design at Parsons and Princeton University, mentoring the next generation of creative innovators.
I care deeply about clarity in interaction and experience. When people understand what’s happening and what’s expected of them, confidence follows. This confidence is what allows products and teams to move faster without losing quality.
Testimonials
“Rachel is a gifted professor who has the ability to cultivate high levels of critical thinking and creativity from her students.
I reviewed a range of students' end of semester projects and was impressed with the quality of ideas, presentation skills and, most importantly, potential contributions to the world of strategic design management. She is a true contributor to the field of strategic design.”
Board Member @ Cooper Hewitt National Design Museum | Top 50 Keynote Speakers in the World | Creativity Strategist | Advisor | Author
“Working with Rachel was insightful, exciting, and rewarding.
Rachel is an excellent creative lead and a valuable asset for any creative team.”
Staff Product Designer @ Meta
“Rachel brought deep JTBD expertise to our team, translating rich research from multiple sources into a clear framework for our future systems and packaged it in a way that made it immediately usable across the company.
She is brings an enablement-minded approach and doesn't just do the work, she makes it easy for others to build on it.”
Product Strategy & Design Ops Management @ Samsung Research America
Let’s build something people love.
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