Approach

I lead design at every stage

From the seed of an idea through to large established products for the world’s biggest brands — transforming ideas into high-performing products that people love.

A four-step process diagram for product development: 1. Discover, 2. Define, 3. Design & Test, 4. Build & Maintain. The diagram includes flow arrows and cycle diagrams with labels such as 'Minimum Loveable Product,' 'Learn,' 'Design,' 'Test,' and 'Evaluate.'

01

Discover

Research, Discovery & Synthesis

From understanding market influences to deep user empathy, I love working with companies to surface opportunities and using research to find the meaning that matters.

It’s thrilling to align possibility and potential with a beautifully crafted solution that meets users’ and business needs.

I thrive on using AI-powered solutions to enable faster, evidence-based decision-making while preserving human judgment in problem framing and prioritization.

Customer experience map showing stages—AWARE, EVALUATE, DECIDE, SERVICE—with key insights, opportunities, and overall experience depicted in a flowchart format.
Group of six people working on a project with a large whiteboard covered in colorful sticky notes and charts.
A woman with blonde hair wearing a white turtleneck and patterned sweater, in a classroom with colorful planets posters and letters on the wall, speaking to the camera. Next to her is a quoted text that reads: "I am spending a lot of time planning, re-reading, making sure my lessons are what they’re supposed to be and figuring stuff out."

02

Define

Ideation, Concepting & Creative Exploration

Product vision ideation — expanding early-stage design exploration through visual, interactive, and narrative concepts.

A website header with a logo of Earth and discovery platform branding, featuring a starry night sky with the Milky Way galaxy and the text 'Moments of pure discovery'.
A stadium filled with spectators watching a soccer match, with text overlay reading 'Bringing the Stadium Home.' and the MLS logo at the top.
A laptop displaying a video of astronauts on icy terrain with ocean waves in the background.

03

Design & Test

Prototyping, Interaction & Front-End Translation

Streamlining the transition from design to development by producing interactive and implementation-ready outputs — shortening feedback loops, reducing handoff friction, and improving product quality at launch.

Person working at a desk with multiple screens displaying coding and email applications, surrounded by a laptop, smartphone, glass of water, and office supplies.

Let’s work together!

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