Apple TV Concept for Major League SoccerDrive revenue growth among 25M+ TV viewers
Led agency-side product r&d to increase adoption among new users to the platform and drive retention.
This was a lightening-fast 2.5 week turn around from contract signing to handoff. The materials were used by the VP of product at the future vision presentation to the board of directors.
Bring the Stadium Home
The smell of the grass. The roar of the fans.
2.5 Week proof-of-concept prototype and user insights session.
Process
(2.5 weeks)
Stakeholder insights session with the client-side product team
Internal design user needs assessment
User journey workshop
User journey mapping
Concept ideation
Proof of concept prototype
Agency Team
Information Architecture — Justin Poston
UI Design — Jieyu Xiong
Front End Developer — Jason Leibowitz
Project Manager — Steve Weiss
Drive growth and increase adoption
With the emerging tvOS upgrades to the Apple TV operating system, MLS was looking to make improvements to their existing apple tv app that would increase adoption among new users to the platform and drive retention.